5 minute read
June 28, 2020
Trading Investment Properties with Sergey Kazachenko of Propetly
This article originally appeared on www.buildingproptech.com, a retired blog where I interviewed proptech founders on how they were building and growing their businesses.
Hey Sergey! What’s your background and what led to you working in PropTech?
Throughout my 10 years working within the Investment Banking & Equity Industry; I was bewildered with the lack of 'creative approach' there was towards Investments.
Seeking some form of solution together with my Partner, we founded Scandinavian Capital Holdings (SCH); an innovative investment company focussing on property and venture capital investments.
SCH Mission: To create a global conglomerate of PropTech and FinTech businesses directed towards people searching for financial peace within the Property and Finance Service Industry
I was previously known as an Equity & Fixed Income Analyst at Pareto Securities and Swedbank, before establishing SCH.
I conducted research relating to investment options and provided investment advice to private and institutional clients (including pension funds, mutual funds and private wealth individuals).
Focus industries were consumer, investment companies and alternative investment such as land assets and renewable energy projects.
Today, besides managing SCH, I’m the Co-Founder for Propetly and a Public Motivational Speaker travelling the world in search of new talents, professional investment networks and promising startups.
(I’ve presented at countless events in more than 30 countries around the world, including Russia, South Africa, USA, UK and many more.)
Property Technology has been a fundamental part of this evolution.
What problem are you working to solve with Propetly?
- Having access to a broad range of investment properties
- Many deals aren’t presented to the market due to information complexity and/or having a small network. We eliminate this issue.
- The amount of ‘administration time’ Agents spend on each Investment
- We have calculation and data research tools integrated within our platform that helps you find prime investment opportunities
- We can save RE Agents up to 75% on administration time spent
- The lengthy process of finding, evaluating, calculating and making a decision
- Because we’re an all-in-one Online Marketplace, we help speed up the transaction process.
What’s the process been like as you build Propetly?
Intense, exciting and scary :) when you are building something outside of the market normal perception, that’s when the challenges begin...
👋 Hey reader,
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How have you gone about growing your user base and revenue? What has been most effective?
We recently participated in a CrowdFunding round with Seedrs and successfully raised over £230,000; which is more than we initially sought to receive.
What has been the hardest part of the building, growing or monetising Propetly?
We’ve probably been too much of a ‘perfectionist’. The product has been ready for a while and we could have released earlier. The decision to wait is not easy as it means higher cost and higher risk.
What insights about Real Estate and Technology have you come to realize whilst building Propetly?
The RE industry is about 20 to 30 years behind.
The interesting part of this though, is that this industry fits great for digitalization, but the adoption process has been too slow.