5 minute read
July 12, 2020

Unifying CRE Portfolio Data with Tom Cartlidge of Propfolio

This article originally appeared on www.buildingproptech.com, a retired blog where I interviewed proptech founders on how they were building and growing their businesses.

Hey Tom! What’s your background and what led to you working in PropTech?

Prior to starting PropFolio, I worked for JLL in the National Investment Team in London after completing their Graduate Scheme within their Manchester office. 

Anyone who has worked in the Real Estate industry is fully aware that it is incredibly slow to adopt new technologies. This was the main driver behind launching a PropTech start-up. 

The other co-founders of PropFolio are; Peter Bird who also worked at JLL in their Planning & Development team, and Angus Abbott who currently works at Barclays Ventures, with a focus on Strategic Partnerships and Venture Investments.

What problem are you working to solve with PropFolio?

PropFolio is on a mission to bring transparency to real estate management and investment decisions through efficient use of data. 

Currently, data for property assets is stored across multiple software systems and locations which slows reporting on assets and analysing assets. 

Our platform is a tool for commercial real estate landlords to make data-driven decisions across their portfolios by having all of their information in one central place.

What has been the hardest part of building, growing or monetizing PropFolio?

As we are currently building out the MVP of our product, we have taken on a large amount of feedback from our pilot customers and property experts. Making sure we are solving the key pain points is fundamental to the success of PropFolio. 

We recently completed The Arcadis City of 2030 Accelerator program, powered by Techstars. This gave us the opportunity to refine our business model and ensure we were building the best product for our customers.

👋 Hey reader,
Colin here. If you're building or growing a real estate or hospitality tech company, you should sign up to my newsletter Proptech Growth Strategy Brief. Every week, I write a 3-point growth strategy for a real estate or hospitality startup, just like this one. Join the fun!

What insights about real estate and technology have you come to realize while building PropFolio?

The biggest problem is that the Real Estate industry is so far behind with tech adoption. Unfortunately, innovation is slow and it is a market where large organisations still operate on paper documents or legacy software. 

However, Covid-19 has highlighted that PropTech is desperately needed within the market and this could encourage innovation. The recession was a huge catalyst for FinTech and the current global pandemic could do the same for PropTech.

Where can we find out more about PropFolio and connect with you?

Visit us at www.prop-folio.com!